Why Rental Agreements DIY ranks well in Google, MSN and Yahoo
It is highly likely you arrived at our Rental Agreements DIY website through a search engine. It is even more likely that it was via Google. 93% of our traffic is from search engines and Google is ten times better than all other search engines combined. We are on page one or two of Google search results for most of our targeted search words and phrases.
Our search engine ranking is not luck. This website has been specifically designed for search engine success.
What we know and why we know it
Let's start with why weI know about search engines and websites.
My name is Luke Scully. I have been involved in many facets of the internet for nearly 15 years. Since 1997 I have owned and operated web hosting and web design businesses. Over this time I have been closely associated with hundreds of websites. Some of the sites I have worked with are National Rugby League (NRL), Australian Rugby League (ARL), St George Illawarra Dragons, Parramatta Eels, Manly Sea Eagles, North Sydney Council, Woollahra Council, Ken Done, Sass and Bide, Collette Dinnigan, Burke's Backyard, The Getaway Show, W H Soul Pattinson, Riviera Marine, Johnnie Walker, Austral Bricks plus lots and lots of large and small websites.
It is difficult to say this without it sounding like we are blowing our own trumpets, but we are trumpets blowers from way back. We would be one of the most experienced businesses in Australia when it come to internet related issues. We are technically competent and commercially aware. For over a decade we have had a privileged, insider's perspective on the success or failure of many, many online ventures. We have spent countless hours analysing web statistics of our clients. We have a good understanding as to why some sites achieve and maintain search engine success and some don't.
Lessons learned or why is this website so ugly?
In 1997 when I started my first internet business we had an office, a phone, a desk, a computer, not much money and a broom. I suppose I said "we" in the royal sense as there was only one person working in the company - me. I built our first website. As you can see by this site I am no graphic designer. That first site was fairly plain and offered a range of internet services. It was easy back then to get high rankings in Yahoo, Altavista, Excite and others. Google didn't exist. Web hosting customers from all over the world found our site. We had a travel agent in Nepal, a rug merchant in Italy and a growing band of customers from Australia.
With some success behind us we hired staff. Our new graphic designer was embarrassed by our corporate website. He pushed for a redesign. We launched our slick, new, state of the art website and almost instantly our online enquiries stopped. We had lost our dominant search engine ranking. Ouch. Most graphic designers know very little about search engines and technical website design.
The Rental Agreements DIY website was designed to maximise our chance of search engine success. The site was initially created as a text only website. The plan was to submit it to search engines and, while waiting to get catalogued, add some graphics and make the site more presentable. Well, it took off like a rocket. We were catalogued in Google in 3 days. In 7 days we were coming up on the first or second page of search results for lots of keywords. Lots of targeted visitors, lots of customers - the formula for a successful online business. So, as they say - If it ain't broke don't fix it. We have made very few changes since the site launched. Just adding a logo was a big decision.
Can you do what we do?
Search engine success is broadly based on two things.
- Text
Search engines catalogue text. You need pages with keyword rich, well constructed prose. The more pages, the better. - Links
You need other websites to link to you. The more relevant the site, the better.
Simple isn't it.
Well the concept is simple enough but the practical application can be daunting for many.
If you listen to someone who really knows what they are talking about you can save years of search engine trial and error.
Brad Cullen has one of the most comprehensive free 90 page books on search engine success. It is called " Search Engine Optimization Made Easy." It is a step by step practical guide to creating a search engine friendly website and gaining high search engine ranking. We have given this report to many of my clients and recommend you take advantage of this free offer.
To get your free copy of Search Engine Optimization Made Easy just fill out the form below.
Just enter your email into the box and we will send you your free 90 page Search Engine Optimization Made Easy ebook.
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